CYBER LSI
CyberLSI is a cybersecurity company specializing in identity protection without passwords. They approached me to redesign their outdated website and refresh their brand messaging. While I was not directly involved in their product development, my role was to elevate the digital presence through modern design and clear, compelling copywriting.
I started tackling CyberLSI's design problem by breaking down their existing website, doing competitive analysis, and creating design iterations for testing and revision.
Research:
Competitor websites (e.g., Okta, 1Password, Auth0)
Design trends in cybersecurity (dark mode, minimalism, high-contrast accents)
UX best practices for B2B landing pages (clear hero messaging, structured benefit sections, visual credibility cues).
Problem
The original site had generic stock visuals, scattered messaging, and dated layouts. Their content lacked a clear hierarchy, making it difficult for potential clients to quickly understand the value proposition.
CyberLSI’s old website failed to:
Convey trust and authority in the cybersecurity space.
Quickly communicate “passwordless identity protection” as the core differentiator.
Provide a clear and intuitive information hierarchy for decision-makers scanning the site.
Solution
I designed a new brand-forward website with a modern, dark-themed aesthetic to emphasize security, sophistication, and credibility.
Key improvements included:
Clear Hero Statement: “Identity Protection Without Passwords” placed front and center, immediately clarifying the product value.
Reorganized Content Structure: From vague claims → to specific, benefit-driven sections (ease of use, security, resiliency).
Compelling Copywriting: Short, bold, and benefit-first language to resonate with business buyers.
Trust Signals: Structured “Why Choose Us,” success stories, and team section for credibility.
Modern Visual Design: Dark background, glowing elements, minimal iconography to create a sleek, tech-forward look.
Design Goals
Professional + Trustworthy: Dark mode aligns with modern cybersecurity branding.
Clarity of Message: Simplify and elevate copy for quick scanning.
Hierarchy & Flow: Guide users from understanding the product → benefits → proof → action.
Consistency: Unified typography, iconography, and button styles.
Key Choices
Dark Background + Light Accents: Projects strength and security while creating visual contrast.
Minimalist Iconography: Communicates technical benefits without overwhelming visuals.
Interactive FAQ + Success Stories: Adds depth and transparency.
Compelling CTAs: Positioned strategically across the site (“Ready to Protect your Identity?”).
Outcomes
The redesigned website creates an immediate sense of credibility and professionalism.
Visitors can now grasp the company’s value proposition within seconds of landing on the homepage.
Stronger content hierarchy allows businesses to easily evaluate benefits and next steps.
Dark, modern visual style differentiates CyberLSI from competitors who still rely on outdated or generic designs.